Tuesday, July 8: Live Workshop with Sarah Fay on How to Market Your Book on Substack

Learn proven, step-by-step strategies for turning your Substack audience into book buyers.

You’ve built a Substack. You’ve written a book. But how do you connect the dots—and actually get your readers to buy it?

On Tuesday, July 8, at 12 p.m. ET, Author Insider will be hosting a live workshop with Sarah Fay, creator of

Substack Writers at Work with Sarah Fay

and author of Pathological: The True Story of Six Misdiagnoses.

Sarah has developed a step-by-step method for using your Substack as a powerful book marketing engine—and she’ll walk us through exactly how it works.

We’ll cover:

• How to prime your audience to want your book

• What kinds of posts convert readers into buyers

• The key messaging shift that made all the difference for Sarah

• How to balance promotion with authenticity (and not feel gross about it)

• Mistakes to avoid, and tactics that actually work

Whether your book is coming out soon or has already launched, this session will give you a clear roadmap for making Substack a meaningful part of your marketing plan.

---

🔒 This live event is for paid subscribers only

These live sessions are one of the best parts of Author Insider — and they’re reserved for paid subscribers.

If you’ve been thinking about upgrading, we’d love to welcome you inside. Become a member and join us live!

---

About Sarah Fay

Sarah Fay is the author of the acclaimed memoir Pathological, a New York Times “Best Book of the Year,” and a contributor to the New York Times, The Atlantic, Time, The Paris Review, and more. She’s also the founder of Substack Writers at Work, where she helps writers use Substack to build their platforms—and sell their books.

---

Paid and founding members can register for the event below: