This week, we hosted an exclusive, members-only workshop with bestselling author and Substack strategist Sarah Fay, who took us on a deep dive into how writers can use Substack to sell more books, attract an agent, and build long-term momentum.
Sarah didn’t just offer theory. She shared the exact strategies she used to grow her own Substack, land a book deal, and continue selling Pathological well past its launch window (just yesterday, it hit the USA Today bestseller list a full three years after its original publication!)
The session was part pep talk, part technical how-to, with concrete tips on everything from building a street team to filtering your superfans to designing custom “Buy My Book” buttons.
Here are 10 of the most powerful takeaways, along with direct quotes from Sarah, visuals from her presentation, and links to additional resources.
Want the full slide deck? You can download the PDF below.
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