If you’ve ever wondered why some books quietly sell for years while others flame out after the first week—or, more often, never catch fire at all—then this latest Author Insider Q&A is for you. I talked with Rory Vaden, a publishing and marketing veteran who has helped clients land multiple New York Times and Wall Street Journal bestsellers, and it was an education to say the least.
We covered:
Why most publicity efforts are ineffective
What it takes to hit the New York Times bestseller list (real numbers!)
How to drive ethical bulk sales
The single most important technique for attracting readers during launch week
It’s a long conversation, so feel free to skim or jump around.
And if you don’t have the time—or just don’t like watching videos (I get it)—over the next couple of days, I’ll create and share two text-based highlight posts based on the conversation. They’ll include:
A breakdown of the 7 biggest myths around bestseller lists (free)
5 proven, and unexpected, ways authors can sell more books (paid)
Enjoy the rest of your weekend (mine is snowy and cozy, no notes), and I’ll check back in again soon.
Until next time,
Panio Gianopoulos
Editorial Director, Author Insider & The Next Big Idea Club
