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Video Replay: What It Takes to Sell a Nonfiction Book Today

Harper publisher Hollis Heimbouch on proposals, platforms, and the competition for readers’ attention

It’s tough to be a nonfiction author these days. People are overwhelmed with nonfiction content, most of it free, and almost all of it engineered to be as enticing as possible: podcasts, YouTube, TikTok, LinkedIn, Substack, online courses… not to mention AI models that will instantly answer any question you have. With omnipresent options, and all of our…

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